Facebook recently announced that users will see fewer posts from publishers, celebrities, and most importantly, businesses with pages. The change is set to enhance the user experience so they can see more content from friends and family in their newsfeed.

CEO Mark Zuckerberg wants the newsfeed inside of Facebook to be more “meaningful” and less depressing for users. With the recent election, the problem of fake news and ‘click bait’ stories ended up swamping the feed of almost everyone.

Facebook has an algorithm where it studies what users engage with and what is meaningful for them. It takes those posts and content and stacks them to the top of the feed of a user.

Ever realize why your closest friends and families posts show up first when you log in? There is your answer.

What This Means

From a business perspective, businesses with pages now have the challenge to create more engaging and meaningful content to its audience. Facebook now will value user-engagement higher than ever. Afterall, Facebook is a social network platform as it isn’t meant to become a sales pitch every 5 seconds of scrolling down a feed.

With the increasing trend in engagement from videos, users may experience more sponsored posts in 15-30 second video format.

At the end of the day, the goal of Facebook is to provide users with an enjoyable experience through content that has value to them. Pages with the wrong voice and non-engaging content will suffer setbacks from these changes.